Color

Our color palette is an integral part of our brand identity. The identity relies primarily on a rich "Downstate" navy, and a dark royal blue. Secondary colors include purple, sea green, and three grays.

The rich "Downstate" navy blue plays a prominent role in headlines and in creating dark backgrounds for lighter text to stand out on. The sea green and purple are used in areas that draw attention, such as in text highlights, calls to action, banners and callouts. Secondary colors should only be used in limited doses throughout layouts; as needed to add interest or variation.